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Launch Title & Tagline Scorer
Score your launch title and tagline for clarity, length and specificity, with suggestions to get more upvotes and clicks.
GrokDecent. Fix the flagged rules to stand out.
- ✅
Length 20-60 characters (+20)
39 chars. Short enough to read at a glance, long enough to say something.
- ✅
Under 10 words (+15)
7 words.
- ❌
No hype words (+20)
Remove: ultimate. Readers skip them.
- ❌
No vague nouns (+10)
"platform" says nothing; name the job it does.
- ✅
Starts with a verb or the outcome (+10)
Lead with what it does ("Turn…", "Ship…") or what it is ("An AI…").
- ❌
Names an audience or context (+10)
"for sales teams", "from your CRM", "in Slack": specificity earns clicks.
- ❌
Has a concrete detail (number or named tool) (+10)
"in 30 seconds", "for Postgres": details beat adjectives.
- ✅
Doesn't repeat the product name (+5)
The name is shown next to it already.
- ✅
Show HN format ≤ 80 chars
"Show HN: Acme – The ultimate AI platform for your sales" is 55 chars (HN max 80).
How to use
Step 1
Enter name and tagline
Exactly as you'll post them.
Step 2
Read the score
Each rule explains what it checks.
Step 3
Iterate
Rewrite until you hit 80+.
What makes a tagline work
The best launch taglines say what the product does for whom in under ten words, use concrete nouns and verbs, and avoid hype words (revolutionary, ultimate, game-changing) that readers skip. Numbers and specific outcomes ("in 30 seconds", "for Postgres") beat adjectives.
What you get
- ✓ Length and word count
- ✓ Hype-word and jargon detection
- ✓ Specificity signals (numbers, audiences)
- ✓ Show HN title format check
FAQ
Is the score AI-generated?
No. It's a transparent rules-based checklist, so you can see exactly why you gained or lost points.
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